Image source: Allwording.com
Thanksgiving Day is one of the most celebrated holidays in America. According to research done by Adobe Analytics in 2019, total sales during thanksgiving period is around $4.2 billion which is leveled up to more than 14.5% sales compared to the previous year. Although, 2020 is a challenging year for most of the businesses due to Covid-19 outbreak, but still you can make the most from this holiday season by thanking your customers in wide-variety of ways. For that, all you need to do is – Focus on creating best emails that would give you the unique results in terms of conversions.
Here are few examples of Thanksgiving email campaigns that you can try out in crafting your email marketing campaigns:
Thank Your Customers With Gratitude
Thanksgiving Day is the right time to say thanks to your precious customers who supported you during this global health crisis. Thank you emails are always a pleasant surprise for your readers as it shows your gratitude towards them. Hence, keep your Thanksgiving message short and simple so that it directs straight to the point. While crafting Thanksgiving email campaigns, always remember to include some seasonal colors and festive images to make your email design perfect for the holiday.
If you look at the following design by Anthropologie, it was totally focused on keeping their thank you messages short and simple with all the required seasonal design elements.
Image Source: Mail Designer 365
- The Thanksgiving Day Email Campaign by Anthropologie has a super sweet, personal touch thanks in the form of handwriting fonts.
- Also, the minimal, wintery pine-cone design is also great at representing this holiday email campaign appropriate.
Here’s another example of a thank you email which pulls out all the festive stops in one by ZAGG. . If you look at the below image, their Thanksgiving Day email campaign completely relies on simplicity and attention-grabbing content – which leads to retention.
Image Source: Robly.com
- Zagg’s Thanksgiving email campaign is all about thanking their loyal customers.
- The message displaying on email template is short and to the point which makes their email campaign strikingly concise and direct.
- Also, the colors and images used in the background are eye-popping and help get readers in the holiday spirit.
Share Some Useful Tips
The run up to Thanksgiving is a very busy time for people who are celebrating this big day. Use your business experience and share some useful tips to your customers out there. If your Thanksgiving email campaigns contain useful information, then your customers are much more likely to appreciate and remember your brand. Hence, try sharing recipe tips, travel advices, postage information, or even gift suggestions through your Thanksgiving email campaigns. In this way, you can strengthen your relationship with customers.
If you observe the following Thanksgiving email campaign presented by Uber, it includes holiday “how-tos” concept which shows readers how their Uber taxi services and Ubers Eats can help them over the holidays :
Image Source: Mail Designer 365
Start a Giving Back Campaign
With a charitable campaign, show the compassionate side of your company this Thanksgiving. Giving something back, no matter how big or small, is a perfect way to display your gratitude for what your company has. There’s always a way that you can give back, whether you donate any of your earnings, fund local charities, or use your platform to raise awareness of a good cause. You will not only support those who are less privileged, you will also enhance your public profile and create your corporate social responsibility.
This Thanksgiving/Black Friday crossover campaign by Everlane is an especially powerful way to give back. Their generosity not only gains their brand more respect, it also encourages customers to spend more and increase the amount of profits that will be donated:
Image Source: Mail Designer 365
Try Out Fun Thanks-Giving Themed Content
Share Your Thanksgiving message in a more unique and creative way using Fun Thanks-Giving Themed Content. For that, you can use GIFs, videos, web fonts, big graphics and vibrant color that can spice up your Thanksgiving email campaigns.
Not every email needs an animated gifs and images, but it is a good practice to combine these things for creating a special-themed message on Thanksgiving Day like what Nordstrom does here as shown in the below image.
Image Source: Robly.com
Image Address: https://blog.robly.com/wp-content/uploads/2017/11/Nordstrom_Black_Friday.gif
- If you observe Nordstorm’s Thanksgiving email campaign, it was filled with turkey gifs and festive colors which are eye-popping and attracts customers to read more.
- The message included in the campaign lets subscribers know the store will be closed for the holiday, while encouraging them to come out the next day to see their festive new decors.
- Also, they included discount in their campaign to give their customers more motivation to come in and shop.
Tips for Creating Thanksgiving Emails
Ready to prepare the perfect Thanksgiving email that will take seconds for your subscribers to come back? To help make your Thanksgiving email campaign more successful, we’ve put together some tips below that work for you!
- Make Sure the Theme is Stunning
Always remember that you’re sending out a Thanksgiving email campaign, not a normal message with a random turkey emojis. Hence, the entire message should be themed for Thanksgiving Day so that it doesn’t seem like an afterthought. However, that need some prior planning, hence figure out the type of message you want to send and build the campaign from there. Also, make sure to use fun related Thanksgiving theme, and use content, images that work for your brand and the holiday.
- Dressing Up the Subject Line
Looking out to fetch a catchy subject lines for your Thanksgiving-themed emails? Here are some examples that entice your customers enough to open your email.
- Open for a Deal You’ll Want to Gobble Up
- Feast Your Eyes on These Holiday Deals
- Happy Thanksgiving from “COMPANY NAME”
- Dish Up: Take 40% Off!
However, the more you can personalize your subject line, the better you can grab attention of your customers. For example, if you have a home decor business and you’re planning to send Thanksgiving campaign, then you could use “15 Easy DIY Thanksgiving Decorations.”
- When to Send
The perfect time to send out your Thanksgiving email campaign depends on the type of message. If your email is focusing on one-day Thanksgiving sale, or just saying “Happy Thanksgiving,” then you can send it early to the Thanksgiving Day. However, if it’s something that you want your customers to click on your email campaign before the holiday — like DIY decorations example — then you can send it several days before Thanksgiving Day.
Wrapping Up
Sending email campaigns for Thanksgiving Day are the ideal chance to communicate with your customers on a personal level. Hence, let them know that not only do you care about them, but also about the common good as well. Use this Thanksgiving Day as an opportunity to demonstrate how you give back to the community with charitable deals and hefty rewards for loyal clients. And also, provide your readers with holiday stress management tips and offer ways to make their lives a little easier with some curated content.
Also, make sure to use a stunning layout that appeals with your subscribers with a lot of white space and high-quality graphics. As we know already, understanding your readers is the secret to great email marketing. From there, you can find out how best you can support your customers during Thanksgiving weekend and the rest of the year.